to truth is the route to perfecting the quality of relationships.
entire realm of consumption, and the cosmetics segment in particular, has been
characterized by a pursuit for success at any price, including deception and encouraging
false hopes. Society thus misses out on the opportunity to experience relationships
based on truth, which is what perfects individuals and organizations and renders
them more personal. We believe commitment to truth is the route to a new type
of evolution in all relationships, between individuals, as well as within the
is revealed through diversity.
greater the diversity, the greater the wealth and vitality of the entire system,
including the relationship network. This is true in our natural environment. And
it is true in our social environment. We believe, in promoting interaction among
diverse peoples, we generate the energy required for evolution: the evolution
of humans, organizations, and societies. .
search for beauty, taken as the natural aspiration of the spirit, mind, and body,
must be free of preconceived ideas and manipulation.
yearning for beauty is a legitimate and universal characteristic of human beings.
In our society, standards of beauty have been dictated by stereotypes and preconceived
ideas regarding age, race and behavior. We believe that by unmasking these standards,
by living in harmony with who we really are, mentally and physically - by taking
care of our body - beauty becomes an increasingly present and perceptible aspect
of our life.
company is a dynamic set of relationships. its value and longevity are inextricable
from its ability to contribute to the betterment of society.
exist to meet the needs of individuals and societies through products, services
and actions that contribute to development that is both economically viable and
environmentally sustainable, as well as socially just. We believe the increase
in a company's value is proportionate to its ability to establish quality relationships
with consumers, consultants, associates, suppliers, shareholders, and the community-at-large,
promoting material, emotional, and spiritual enrichment.