Traditionally, management structures have separated activities involving scientific and technological knowledge from those involving knowledge of the market and the dynamics of human behavior and trends. At Natura, these have been brought together under Innovation. We believe that joining these two fields adds to the potential and agility of our creative processes for developing products and concepts, and assures us of finding solutions that are more and more innovative and true to our beliefs and world view.

Natura has the largest cosmetics research and development center in Brazil. A systematic exchange program with Brazilian universities and other renowned centers, worldwide, keeps our research experts in touch with the main advances in pharmaceutics, chemistry, and biochemistry.

By keeping constantly in tune with the main sources of cosmetics technology, we are able to manufacture our products according to world-class standards.

Among Brazilian companies, we put the most into scientific testing. We invest around 4% of our net revenues in this area, while launching a new product every three days.

Natura's products were the first cosmetics in Brazil to have refills. Natura was a pioneer, worldwide, in launching the first refill for plastic containers, when it introduced its anti-signs treatment: Natura Chronos.

This works to preserve the environment and makes our products more accessible to consumers.