awareness that we need Nature now and for all time has resulted in the birth
of a concept of sustainable development. That is, the management of the Earth's
resources in such a way as to guarantee their use by both current and future generations.
is sustainable only if it is socially equitable and at the service of the
many rather than the privilege of a few. It must be ecologically correct, not
harmful to Nature, and economically viable.
launched the active ingredient certification program in July 2000 to ensure
the concept of sustainability within the Natura Ekos Line. The program is aimed
at ascertaining and guaranteeing that ingredients derived from Brazilian flora
are extracted in an environmentally and socially correct manner in each ingredient's
area of origin.
program is the instrument by which sustainable cultivation and forest management
is promoted, through certification of cultivated areas and management of native
species forest, involving rigorous environmental, social and economic standards.