
 | Brazil
has one of the largest and richest biodiversities on the planet: life, in all
its diverse forms. In order to protect it, one must first understand that humanity
is an integral part of nature, rather than a mere observer of its beauty. The
extraction of its natural wealth must be managed in such a way that everyone -
both current and future generations - may have the right to use these resources.
If life began to evolve on Earth four billion years ago, then we too are indeed
children of the Earth. This is our belief here at Natura. This is the source of
our inspiration. | | | | | | |
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| | |  |  | | | |  | |  | | In
Greek, Ekos is ôikos, our home. In the Brazilian
indigenous language Tupi-Guarani, ekó is synonymous with life. In Latin,
echo corresponds to everything that has resonance, or reverberates, and is therefore
heard. We are the echo of all those peoples who have obtained their living from,
and lived with Nature before us. |
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